IJMC Wal-Mart Branches Out

                   IJMC - Wal-Mart Branches Out

Wal-Mart is the largest corporation in the entire world. They employ over
1.1 million people and generate more revenue than most country's GNP. Lil
ole Wal-Mart. Discounter to the discounted. A great place to pick up a
coffee maker at 1am on a Sunday night. About time for this lofty list to
pick on 'em! If you thought Andre was dangerous, read on!           -dave

Some Wal-Mart customers soon will be able to sample a new discount item --
Wal-Mart's own brand of wine. The world's largest retail chain is teaming
up with Ernest & Julio Gallo Winery of Modesto, California, to produce the
spirits at an affordable price; in the $6-to-$8 range. While wine
connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine
into their shopping carts, there is a market for cheap wine, according to
Dr. Kathy Micken, professor of marketing at Roger Williams University in
Bristol, R.I. She said: "The right name is important."

  The top 15 suggested names for Wal-Mart Wine:

   15. Box O' Grapes
   14. Chateau Traileur Doublewide
   13. White Trashfindel
   12. Big Red Gulp
   11. Grape Expectations
   10. Domaine Wal-Mart "Merde du Pays"
    9. NASCARbernet
    8. Chef Boyardeaux
    7. Peanut Noir
    6. Blue Light Special Nun
    5. Chateau des Moines
    4. Martha Stewart's Sour Grapes
    3. I Can't Believe It's Not Vinegar!
    2. World Championship Wriesling

  And the number one name for Wal-Mart Wine...

    1. Nasti Spumante

IJMC June 2001 Archives