IJMC Borrowed From Forbes

                       IJMC - Borrowed From Forbes

Here's a short one courtesy of Forbes Magainze, who knows the validity. 
However, I can see Nike doing something like this...              -dave

``Just Do It''

from an article in Forbes magazine 

Nike has a television commercial for hiking shoes that was
shot in Kenya using Samburu tribesmen. 

The camera closes in on the one tribesman who speaks, in native Maa.
As he speaks, the Nike slogan ``Just do it'' appears on the screen. 

Lee Cronk, an anthropologist at the University of Cincinnati, says the
Kenyan is really saying, ``I don't want these. Give me big shoes.''

Nike's Elizabeth Dolan's response:
``We thought nobody in America would know what he said.'' 

IJMC December 1996 Archives